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Video content has been proven to boost conversions and even sales. To get these conversion rates and sales , you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed?
1. Share Strategically
The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking. It鈥檚 important to use all social media platforms to promote your video while also tweaking your social messaging so it鈥檚 engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website , embed it front and center. Give your video prime real estate so you can get as many views as possible.
2. One Size Doesn鈥檛 Fit All
There are different video types that you can use to accomplish different goals. For example, if the goal of your video is to familiarize your target audience with your brand, you should create an easy-going, fun video. If you鈥檙e trying to form a long-term relationship , create a dramatic or emotional video that will strongly convey your company鈥檚 culture, beliefs, and branding. If you鈥檙e trying to drive sales, consider making an informational video that is light hearted and engaging to keep them watching to the end. It鈥檚 a good idea to set specifics goals for your video before it is created. Having a plan in place will help align your video with your target audience , allowing you to get the most views as possible.
3. Make Your Title Count
This seems like a simple task, but coming up with a great title for your video is incredibly important. A great title will instantly grab the viewer鈥檚 attention and could ultimately be the deciding factor in whether they press play. Like we said before, the first step in boosting conversion rates and generating sales from a video is initiating views. Another reason the title is so important is because of the SEO opportunities it can create. Using the right keywords in your title will help your video show up on search engines, leading to more views. And lastly , keep in mind that Google owns YouTube, so there is a strong correlation between video and search.
Adding video to your marketing toolbox is one of the best business decisions you could make; just make sure you鈥檙e creating content that connects with your audience, you鈥檙e sharing strategically, and posting with best practices in mind.
If you鈥檙e struggling to get video views , or want to begin incorporating video content into your overall marketing strategy, DMC is here to help! We鈥檒l do the leg work so you can reap the benefits.
More Info: More About the Author
Beyond the credentials and accolades, this team of marketing crusaders brings their passion to the forefront of everything we do for our clients. We are definitely not widget makers here! We are always exploring new and exciting marketing solutions, all while fine-tuning our proven solutions that are already getting our clients RESULTS! The best part for us (and you) is that we absolutely love what we do! We invite you to meet the marketing team that鈥檚 ready and eager to help your business grow by leaps and bounds.
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Commercial Catering Equipment for your Hotel Business Articles | May 31 , 2012
With the current high awareness of the challenges facing our planet?s survival, most newly-planned hotel kitchens will be or should be designed to achieve optimal energy efficiency.
Design
This mostly involves not having the heat-generating kitchen appliances in close proximity to refrigerators, despite this configuration possibly being more convenient for the chef. Ergonomically designed kitchens sometimes sacrifice energy efficiency to achieve greater staff efficiency and are planned to reduce the number of steps kitchen staff need take to complete a task. Design is however, crucial to the smooth running of any hotel kitchen.
Health and Safety
Here again , design is important and staff and even members of the public must be able to move about without obstruction. Flooring must be suitable to the kitchen environment where grease or other spillages may cause employees to slip and fall. This is by far the most common cause of injury regarding kitchen staff. For the same reason, there should be a floor drain near the ice-making machine. Floors and counters need to be cleaned at regular intervals, not only to avoid trips and falls, but also to prevent contamination of foodstuffs. Adequate measures such as covering of hair and provision for convenient washing of hands must also be taken to ensure that the highest standards of hygiene are maintained.
Equipment
Remember that the onus is on the manufacturer to ensure that its appliances meet safety standards and buying from a reliable , tried-and-trusted company will provide peace of mind in this regard. Basins for the washing of vegetables, dishes and hands must be of adequate size and preferably made from scratch-resistant material to avoid breeding grounds for bacteria: the same is true of kitchen counters.
How your kitchen is equipped will depend on the type of menu on offer and for most hotels, this is pretty comprehensive. Chips are standard fare and a good, reliable fryer is essential as are toasters. Ovens and grills must also be of adequate size in relation to the number of guests catered for and then of course there are the all-important refrigeration appliances. Food that is not correctly or adequately refrigerated or frozen poses significant health risks and the quality of these appliances should never . |
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