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Do you know what commercial printing is? Would you care to know about what a commercial printer and what a commercial printing company actually does?
You may have never heard about these terms before , especially if you are just concerned with the paper you read every day and the glossy magazine you subscribe to monthly. While the terms above may sound foreign, these are actually related to everything printed around your house or office. Yes, you are surrounded with printed materials. It starts with your morning paper, continues with the receipts you encounter, the packaging of foodstuff at the grocery, the labels on your toiletries , and ends with the book that you read at night.
So now that the introduction got you interested, what in essence is commercial printing? Well, it is the process of transferring a piece of artwork or a sheet of text or pretty much everything else onto another material. The other material could be paper and other flat materials like wood, board, or even metal. Additionally, more printers can now print on corrugated boards and metals as well as textured wood.
The most common service that you can find in many commercial printing companies is the offset printing. The offset press machine transfers four colors , namely, cyan, magenta, yellow, and black, from the main layout to the material where it is supposed to be reproduced. This system employs a color separator that creates four negatives for the four different colors. These negatives are transferred onto an aluminum plate and these plates are loaded in the offset machine , along with the ink and paper. After some adjustments, it will then just run the paper and the images will already be printed on it. Modern machines are also responsible for cutting the paper after printing into cut sizes ready for binding or other finishing procedures.
While the CMYK printing is fairly simple in that it just divides any image into the four colors, it still used until now. The only difference perhaps is that now, the newer methods are faster, more convenient, and can turn out sharper images. Kudos to the inventor of CMYK printing! After all the pages have been run , these are then passed on to the finishing department that will in turn handle all the finishing requirements of the client, such as, but not limited to collating, binding, laminating, stamping , or die-cutting. Another team handles these processes. After all these have been done, the materials are then packed either for local delivery or for shipping. When the prints need to be shipped, they are packed differently in order to protect them from damages while in transit.
The process of commercial printing is just complicated in the sense that many machines and people are involved in the operations - starting from when a client walks in and asks for a printing job quote. A commercial printing company does not only insure that its commercial printer unit is well oiled and working efficiently, the entire operations should work hand in hand in order to make things work efficiently. The client does not know the technicalities and politics behind the company of a commercial printer. All they are concerned about is the finished material. The truth is that it takes so much work in order that printed materials can get into our hands.
How To Use Psychological Manipulations to sell your product Fast. Marketing Articles | September 30, 2008
The whole idea of marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made to make it so influential that the decision making of the customer is totally in the favor of the company.
There are some tricks to manipulate the mind of the consumers , which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.
Mutual exchanging is the first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do exactly this. And if the customer is satisfied with the product, he will buy it for himself from next time. Some salespersons get confused with this principle.? For example, it is ineffective and wrong according to this principle , to quote ?Spend over $25 and get a free t-shirt?. The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line ?Get the latest lipstick shade absolutely free? will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.
The next trick is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information , but it turns out to be another advertisement.
Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that?s the way the product is actually and won?t go ahead to buy it.
Use words, which initiate immediate action, like ?Limited time offer?, ?Offer ending soon?, and ?Offer till stocks lasts? are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he . |
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